As a Product Marketing Manager, you will be responsible for defining and executing the go-to-market strategy for our products, working closely with product management, sales, and other teams. You will own product positioning, messaging, and competitive analysis to ensure our products meet customer needs and stand out in the market.
Key Responsibilities:
- Develop and execute go-to-market strategies for new and existing products.
- Collaborate with product managers to translate product features and benefits into compelling customer-focused messaging.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Create and maintain sales enablement materials, including presentations, case studies, and product datasheets.
- Work with the content and digital marketing teams to develop campaigns and assets that align with product positioning.
- Analyze product performance and customer feedback to iterate on positioning and messaging.
- Work closely with the sales team to support sales efforts, including providing product training and ensuring they have the tools they need to sell effectively.
- Monitor industry trends, customer needs, and competitors to drive the evolution of product marketing strategies.
- Measure and report on the success of marketing campaigns and initiatives, providing recommendations for optimization.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in product marketing or a related field, preferably in [industry].
- Strong understanding of the product lifecycle and how marketing influences each stage.
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Ability to work collaboratively with cross-functional teams and manage multiple priorities.
- Experience in market research, competitive analysis, and data-driven decision-making.
- Familiarity with digital marketing tools, content management systems, and analytics platforms.
- A strategic thinker with a passion for understanding customer needs and market dynamics.
Preferred Qualifications:
- MBA or advanced degree in a related field.
- Experience in [specific product category or industry].
- Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
- Proven track record of executing successful product launches.
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